MLS is surprised to sign a 10-year contract with a streaming platform

Campinas, SP, 14-1 Get up Amazing Moved the market Sports broadcasting During this Tuesday. THE Major League Soccer (MLS) and Apple Announcement of agreement Streaming Of the game competition For the next Decade..The agreement comes into effect from 2023 When Apple TV As a platform Exclusive..The contract is Move details of $ 2 billion■ During this period.Partnership will also be valid in COops from the league Departure from MLS Next Pro When MLS Next.

In addition to displaying live streaming games, some highlights of weekly shows and rounds will also be available through programming created by the platform itself. AppleTV + subscribers are limited in number. Of the match. It is available free of charge. Access to the new MLS Streaming Service is included as part of the MLS Full Season Ticket Package.

“For the first time in the history of sports, fans will have access to all of the major professional sports leagues in one place. It’s a dream come true for MLS fans, football fans, and anyone who loves sports. There is no fragmentation or frustration, and you have the flexibility to subscribe to a convenient service that provides all the MLS you want to watch anytime, anywhere. More people will fall in love with MLS and support their favorite clubs. I can’t wait, “said Eddy Cue, Apple’s Senior Vice President of Services. Currently, MLS games are broadcast on ESPN +, ESPN, ABC and Fox Sports.

For Bruno Maia, Sports Innovation Executive and CEO of FeelTheMatch, which produces sports content for streaming, Apple’s investment in MLS is just a testament to what’s happening already.

“Apple TV has confirmed that it’s important to combine live sports with complementary content so that consumers can continue browsing after the game is over. Already in North American leagues, especially hockey and baseball. The entry into MLS demonstrates its position in sports as important to the North American market, “he explains.

For Eduardo Carrezzo, a lawyer specializing in sports law, the agreement between the parties can be seen as impressive to the football market. “We’re talking about deadlines, what the Apple brand means, and the fact that all games are streamed on Apple TV. In addition, MLS has some of the revenue generated by subscribing to game packages. I’m not used to such long-term broadcast contracts. Usually, according to the patterns of major European leagues, it’s three years. But the American market has a different logic, for example, last year, NFL and Disney. Also signed a 10-year contract, “he pointed out.

Also new to the deal is that all MLS and League Cup matches will include an announcer calling shots in English and Spanish, and all matches involving Canadian teams will be available in French. increase.

“The most interesting part of their move is to see them investing in non-competitive sports content at the same time with great success. Magic Johnson’s Life, Greatness Code, and even coaches. It’s a reference series such as the fictional Ted Lasso based on the story of “Romario,” adds Bruno Maia, director and producer of the series “Romario.” o Cara’, aired on HBO +.

“There have always been great expectations for Big Tech’s strong entry into the sports broadcast market. It took longer than expected, but it happened. Now is the time to see how this will impact our competitors. It’s time, “concludes Eduardo Carlezzo.

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